World of Sportive Elegance Since 1932
Bogner Ski Jacket & Sportive Mountain Style
Bogner brings together ski heritage, modern fashion, and polished performance style across ski wear, jackets, pants, boots, shoes, and FIRE+ICE collections for shoppers who move between the mountains, the city, and refined everyday dressing.
Company
A Sports Fashion Pioneer With Mountain Roots
Founded in Munich in 1932 by Willy Bogner senior, the Bogner story began with skis, equipment, and Norwegian knitwear before developing into a world defined by sport, fashion, movement, and distinctive alpine elegance.
BOGNER | FIRE+ICE
Two Expressions of Sportive Style
The Bogner name is closely connected to fashion and sport, while FIRE+ICE gives shoppers a sharper route into performance-inspired ski style. Together, they support a curated world of Bogner ski wear, active pieces, jackets, and lifestyle apparel.
Get to Know Us
Designed Around Ski, City, and Elevated Everyday Wear
From a Bogner ski jacket to Bogner jackets, ski pants, ski trousers, snow boots, shoes, coats, vests, golf styles, and kids’ ski pieces, the collection direction reflects a balance of refined materials, sport-driven function, and polished seasonal style.
Our Story
Bogner began as a ski-focused company and built its identity around the lasting connection between alpine sport and sophisticated fashion.
Mountain Direction
Explore Bogner ski clothes, ski apparel, ski jackets, ski pants, helmets, and cold-weather layers with a refined performance look.
Sport Energy
FIRE+ICE brings a bold ski attitude to Bogner Fire and Ice ski jackets, ski pants, and performance-inspired winter styling.
Value-Led Discovery
Browse sale, outlet, clearance, discount, deals, coupon code, and 70% off-style value paths when available.
Contemporary Tradition
Past and Future in One Wardrobe
Bogner’s visual world is rooted in a clean alpine language: confident, premium, and athletic without losing elegance. This is why shoppers connect the brand with Bogner jackets, Bogner coats, ski suits, snow boots, shearling boots, and the signature ski-to-city mood that defines modern luxury sports fashion.
